Looking to achieve maximum visibility, increase leads and sales, find new customers and create a better connection with your current clientele but you are caught in a limbo between which platform/s will serve your business the best. It’s critical to the success of your business when it comes to understanding the capabilities of these social platform. Each platform has their own unique qualities.
Google AdWords is considered a paid search platform. Google AdWords is a search platform, allowing individuals to search for any content they would like. This is a Pay-Per-Click (PPC) advertising which focuses on the targeting of specific keywords and phrases. Users of this platform bid on the keywords and phrases of their choosing in the search quires in hopes that their ads will be displayed alongside the search results. Each time someone clicks on the search result, the advertiser is charged a certain amount of money. Essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.
Facebook is considered a paid social platform. This is a prime example of advertising on social media. Facebook has the highest number of monthly active users (or MAUs) of any social network in the world. Although advertising on Facebook can be seen as a similarity to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities stop. Unlike Google, which helps businesses find new customers with the use of keywords, Facebook helps users find businesses based on the things they’re interested in and the way in which they behave online.
Google is a text based PPC advertising, while Facebook Ads are powerful visuals. The very best Facebook ads blend in flawlessly with the images, videos, and other visual content in users’ News Feeds, and this empowers advertisers to leverage not only the strongly influential qualities of visual ads but to do so in a way that communicates the motivated messaging that makes high-quality ads so compelling.
Visuals incorporated into advertising creates a greater opportunity for engagement with those who see it. Along with Facebooks ability to provide unparalleled audience targeting, the likeliness of capturing the attention of the viewer is much greater.
