Brand storytelling is more than just a narrative written within the context of your website, catalog, or social media platform. The story of a brand is an important aspect of any business, regardless if you’re a one-person operation or a corporate giant. Your story isn’t just what you tell people, it’s also the perception they have of you based on the vibes they get from your business. This is the part of your story which isn’t told by you. Each component of your business or brand, from colors and design to the staff you hire shapes every element of your brand which reflects back to your customers.
Storytelling is often overlooked when it comes to a business or brand. If you aren’t telling your story you are just going to become another product or service. You have no way to segregate yourself as a business. Creating your business or brand story isn’t just about standing out and being noticed. It’s about building something which people will care about and want to buy into. It’s about outlining your scarcity and stating your significance. The goal is to create loyalty and a significant bond with your customers. This is more than just a catchy headline; this is the foundation in which your business or brand was founded on.
This all starts with a relationship being made from the moment your customer hears your name, places eyes on your logo, visits your website, reads your about page and experiences your unceasing interaction on social media. It’s more than just what you do and how well you do it but also what it is that you stand for. If your business is going to succeed, you have to become something more than just a product or service. Your story must touch the heart of your customers. Only when you tell the story of your brand from the heart will you notice the growth of your audience.
Speak truthfully, instill personality into your story, your motivation, connect with your customers, encourage people to tell your story. This is the framework of your brand.
Happy Storytelling!
